"I don’t believe in 'one-size-fits-all' approach models. At Rutkovskaya & Co, I act as your in-house strategic partner, personally overseeing every roadmap with surgical precision. By leading a boutique collective of senior specialists, I ensure that your expansion is handled with the highest level of accountability and expertise your product deserves."
“Anastasia built our presence from scratch, developing a clear strategy and a sales-driven funnel. I would confidently recommend her to any team looking for sustainable growth and thoughtful execution.”
Viktoriya Lyan Bennick, Owner at Viktoriya Beauty LLC
“Anastasia helped our clients generate high-quality leads that added $500K+ to their sales pipelines. If you’re looking for a reliable expert in strategic funnel building and market communication, I’d suggest you reach out to her.”
Jelena Hakim Mursudova, Co-Founder at Upwhale
“During our first entry into the German market, Anastasia took full responsibility for the entire marketing cycle — from strategy to PR. Her approach attracted hundreds of participants and secured key sponsors. She is the person who comes in and creates a system where none existed before.”
Maria Aizatullova, CMO at Tech Internals Conf
Project: TIC Conf (High-Load Technical Conference) — Berlin, Germany
The Challenge
Establishing a foothold in the highly competitive German tech market for a brand with zero local presence. The objective was not just to launch, but to build a sustainable community and secure institutional trust within 12 months.
The Strategy
I architected a full-cycle Go-to-Market (GTM) strategy that moved beyond traditional marketing. The focus was on:
The Execution (& Co.)
Leading an international team of SMM, designers, and specialists, I oversaw the delivery of:
The Impact
Project: AWP Construction Consultancy & SaaS — UAE Market Entry (via UpWhale)
The Challenge
Introducing a niche, high-value consulting service and specialized software (Advanced Work Packaging - AWP) to the conservative UAE construction market. The goal was to penetrate Tier-1 construction firms and convert cold outreach into high-stakes enterprise deals.
The Strategy
To overcome market entry barriers, I shifted from generic outreach to a dual-track strategy:
The Execution (& Co.)
Utilizing LinkedIn as the primary channel, I architected and managed:
The Impact
Project: TechKitchen (by Ontico) — Global / Remote
The Challenge
Rapidly increasing market visibility for two new high-tech products: an AI-driven assistant for IT specialists and a 20-year Tech Knowledge Base. The goal was to pivot from low organic discovery (10%) to a dominant market presence within a tight 4-month window.
The Strategy
Instead of traditional advertising, I architected a "Product-as-a-Channel" strategy. We launched TechKitchen — a dedicated content engine designed to act as a high-velocity top-of-funnel for the core AI products. The focus was on:
The Execution (& Co.)
Supervising a creative production team (video, blogs, design), I led the end-to-end launch:
The Impact
UK & EU • Middle East • USA • CIS
My journey began in 2013 with a degree in Finance. This foundation shaped my "numbers-first" mindset; I don’t just look at marketing metrics — I look at business viability and sustainable growth. When I transitioned into marketing in 2015, and specifically into the IT Product sector in 2021, I found my true calling. I am fascinated by how technology simplifies life and drives global progress.
Living in London since 2023, I have deeply immersed myself in the international tech ecosystem. In 2024, I earned my MSc in Marketing and Brand Management from Kingston University. To ensure my strategies meet the highest industry standards, I also hold a Digital Marketing Techniques certification from CIM .
I thrive in the high-energy world of startups and market entries. There is a unique thrill in taking a "newcomer" and architecting its dominance in a new territory. My strategic thinking has been tested and recognized: my projects twice reached the semi-finals of the "Bright Ideas" competition at Kingston University, placing within the top 2% of viable business concepts.
I don’t work in a vacuum. By actively participating in industry summits like SREday London 2025, Scale Expo | London 2026 and engaging in expert-led "startup roasts," I stay at the cutting edge of tech trends. This allows me to bring "fresh-from-the-field" insights to every product I touch.
The Bespoke GTM Roadmap
I provide a comprehensive Market Entry Audit, competitor intelligence, and a step-by-step launch strategy to ensure your product finds its feet, and its audience, without costly trial and error.
Result: A secure, data-backed launch with immediate market traction.
Content Ecosystem & PR Strategy
I build a "Product-as-a-Channel" engine. By creating a high-velocity content ecosystem and targeted PR, I turn your expertise into a lead-generation machine that captures industry attention.
Result: Increased brand authority and a consistent flow of high-quality inbound leads.
Strategic Systems & Data Ops
I implement end-to-end analytics and streamlined marketing processes. I build the infrastructure that allows you to make strategic decisions in hours, not weeks.
Result: Total marketing transparency and reporting time reduced by up to 45%.
I work with the tools your team already uses to ensure seamless integration and data-driven execution.
Jira • Notion • Miro • Slack • Confluence
Amplitude • Google Analytics 4 (GA4) • Tableau • Power BI • Hotjar
LinkedIn Sales Navigator • HubSpot • TikTok Ads Manager • Facebook Ads • OpenAI API
Let’s discuss a strategy that delivers.
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